During the 2005 Responsible Gaming Education Week, the AGA launched the "Keep it Fun" awareness campaign, a national effort to promote responsible gaming. The theme of the campaign is “We’re Banding Together to Keep it Fun,” which links all gaming stakeholders – operators, manufacturers, employees, gaming customers, regulators, legislators, treatment professionals and others – in a common effort to promote responsible gaming.

The centerpiece of the campaign is bright orange awareness wristbands displaying the message “Keep it Fun.” The AGA began selling the wristbands available in English and Spanish, for $1 each in 2005 with proceeds going to the NCRG and the continued sale of the bands has provided significant support for the NCRG. More than 92,000 bands were sold in 2007, raising $37,000 for the NCRG.  Since the launch, the wristband program has raised more than $152,000 for the NCRG. To purchase a Keep it Fun wristband, click here.